Costco’s Beauty Aisle Just Got a Major Upgrade With This Exclusive Debut

If your happy place is wandering the beauty aisles at Costco (samples in hand, natch), get ready: This week, the retailer is dropping one of its most exciting skin-care exclusives yet. RoC—the dermatologist-trusted French pharmacy brand with more than 65 years of clinical research behind it—is launching its first-ever everyday (not limited-edition!) Costco-only product: Hydration+ Water Cream.

Think of it as a luxury gel-cream, now in true Costco fashion: bigger, smarter and an unbeatable value. What makes this formula so special? For starters, RoC packed it with a trio of high-performance ingredients that work in harmony to deeply hydrate, smooth and replenish the skin. Seven forms of hyaluronic acid instantly attract and retain moisture for hours, creating that fresh, plumped-up bounce. Pro-collagen amino acids support natural elasticity, giving skin a smoother, more supple appearance. And a multi-lipid complex provides deep, comforting moisture while maintaining the refreshing feel of pure hydration.

The clinical results read like a hydration dream. On first application, Hydration+ Water Cream floods skin with up to 100 hours of moisture (RoC’s longest-lasting hydration claim ever) to instantly smooth and visibly plump lines. After just one week, 100 percent of dry-skin symptoms (including dullness, rough texture, fine lines and tightness) were visibly reduced. And by four weeks, 93 percent of users saw lines appear filled, revealing softer, healthier-looking skin.

As far as deciding to launch the product as an exclusive at Costco, Hillary Hutcheson, Chief Marketing Officer at RoC Skincare, shares that the move was kind of a no-brainer for the brand.

“Costco is an important strategic retail channel for RoC because of our shared commitment to curation and value,” she shares. “Costco’s rigorous selection process perfectly aligns with RoC’s legacy of scientific validation. When we develop an exclusive product like the Hydration+ Water Cream, we are bringing that high standard of quality—clinically-proven ingredients, evidence-based results and dermatologist-recommend solutions—directly to their members, cementing RoC’s role as a trusted partner in their growing beauty category.”

And because it’s Costco, you’re getting serious bang for your beauty buck. The exclusive features a two-pack of 1.7-oz jars for just $33. For skin-care lovers who chase both results and value, this might be fall’s most satisfying cart add.