The $30 Face Serum Jonathan Bailey Swears By

Minimalism is a word often used in beauty to describe manicure trends and makeup aesthetics. As a beauty writer, I think it works just as well when paired with skin care. Any dermatologist will tell you that the core of a good skin-care routine comes down to the basics, with hydration at the top of the list. A hydrating serum may seem like an extra step, especially for those who consider themselves skin-care minimalists, but the benefits outweigh the effort tenfold.

A recent sighting of actor and People Magazine’s 2025 “Sexiest Man Alive,” Jonathan Bailey, brought this notion full circle. Not long ago, Bailey credited his glowing skin to Vichy’s Minéral 89 Hyaluronic Acid Booster Serum ($30), which he uses daily.

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The actor, known for his roles in Bridgerton and Wicked, has been on a busy tour promoting the upcoming film Wicked: For Good. From Sesame Street to talk shows with Jeff Goldblum, he’s hitting the press circuit hard—and his skin has never looked better. While his routine likely includes a few staples, Bailey gives credit where it’s due. During an interview with GQ, he swore by Vichy’s hyaluronic acid booster serum, describing it as “a glass of water for the face.”

His description, though comical, is spot on. Vichy’s Minéral 89 Hyaluronic Acid Booster Serum uses pure hyaluronic acid to hydrate and visibly plump the skin. The formula takes things a step further with the addition of volcanic water. Naturally rich in minerals, it protects the skin from environmental factors and helps strengthen the skin’s barrier. It also puts this serum in a league of its own—allowing it to function as a hyaluronic acid serum or be worn alone as a lightweight face moisturizer.

It’s no wonder that it has become a staple in Bailey’s routine. “Some people are born with skin care and some have skin care thrust upon them. I think I’m the latter group,” he says before detailing his love for Vichy’s Hyaluronic Acid Booster Serum. Whether you’re a skin-care minimalist looking to build or simplify your routine, this serum seems like the perfect solution. At the very least, we can take Bailey’s dazzling skin as confirmation.